Building Africa disseminates information on new building technologies and building projects; providing intelligence on business opportunities in developments throughout Africa. 

The magazine also covers the contribution of the building industry to solving social issues such as housing and urban renewal. It also plays an educational role in providing information on "how to build" with new systems and materials; improving business practices and facilitating empowerment in the building industry. 

Building Africa is distinguished from its competitors by looking at building projects ahead of time; informing readers about opportunities to become involved in future projects. It also revisits projects during the construction process to report on the various technologies used. 

It targets a multi-disciplinary and multi-stakeholder group of role players in the building industry throughout Africa. The diverse information published ensures that the publication targets the entire building industry.